Digital Photo Frame market downturn second-tier players retire
Digital Photo Frame is a relatively short period of time for the development of consumer digital products, consumers have been quite common concern, subject to market demand to stimulate a time Digital Photo Frame manufacturers have mushroomed in general have emerged. But in the global economic climate index dropped in the context of, LCD panels continue to decline, the Digital Photo Frame difficulty of increasing sales channels, has a number of brands from, or are intended to withdraw from the market.
Digital Photo Frame as a more innovative products, the market demand potential has always been there. In 2008 the global market demand for a conservative estimate there are about 12 million to 15 million, but the market situation as a whole is expected from further away, so second-tier players and white card industry more conservative attitude, more and more manufacturers to take Concrete action cleared inventory, ready to exit the market, or warmer in the market ready to re-Shahui.
Industry sources, 2007 under the Digital Photo Frame manufacturers to more than 1,000 Taiwan-(K) as the basic unit, 2 K ~ 3K single orders are common, but the second half to 08, each 300 to 500 orders to Taiwan and even shrink Lower level, industry prospects can see reflected in the doldrums. The reason, small and medium size TFT LCD panel pricing decline is one reason why, despite the panel supply in 2007 compared with the more abundant, but the second half of 2008 panels per month to about three to five percent decline lowered pricing, Avoid inventory backlog, the Digital Photo Frame manufacturers very conservative attitude. Another important reason is that the implementation of the new labor law, labor costs, many small-scale factories are unable to adapt to the collapse, further to the shrinkage of orders.
First well-known brands such as Philips (Philips), Sony, Samsung Electronics (Samsung Electronics) and ViewSonic (ViewSonic) product line is on the lower reaches of the advantages of its strong brand appeal, the downturn in the market, under the premise of many Second-tier brands-and-white card industry to opt out of the market is also not other way to solve.