Apple iPad using homegrown A4 processors, Intel has been cold-shouldered
Tuesday, February 2nd, 2010IPad tablet released last week, Apple also introduced the A4 processor chips that Apple CEO Steve Jobs is being companies such as Qualcomm and Intel to expand the expense of Apple’s hardware control.
Market research firm Forward Concepts analyst Will Strauss said that Jobs did not buy ready-made original, but to Apple’s engineers designed A4 chips, so that the engineers that affect their cost and function. Jobs to be their own ecosystem, do not want to subject anyone. This will maximize his profit margin, and his control.
Market research firm In-Stat analyst Jim McGregor said that Apple’s design your own component’s decision is a blow to Intel. Intel is trying to use their Atom processors in mobile devices place. Apple iPhone models in the future may be using a version of the A4 chip.
McGregor said that from the iPhone to this Tablet PC, Apple Intel, every step taken by all to see in the eyes. Intel always want to use Atom processors of these products. Now, Intel has completely been rejected.
Jobs at the January 27 release, said that this product, iPad Touch Screen Tablet PC will be on sale in March.
Broadpoint AmTech, said, according to the company, A4 processor, the cost of production is about 15 dollars, iPad tablet computer memory chips after the most expensive semiconductor components. IPad the cheapest components of total cost 188.50 U.S. dollars, the retail price is 499 U.S. dollars.
Forward Concepts analyst Strauss, said Apple in April 2008 acquisition of the semiconductor design firm PA Semi. The company in a low-power chip, the technical expertise may explain iPad up to 10 hours of battery life.
He said, let the processor run faster while saving battery power is to break into the mobile market Intel’s biggest challenges. Although he expects Apple to sell 2 million units this year, only iPad tablet PCs, but left out of this eye-catching device is Intel’s most.